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Event Details

Wine Down on False River is a weekend filled with wine tastings from Napa Valley, local cuisine, art, and live music – all blended with New Roads' signature small-town charm. Mark your calendar for April 12 & 13, get your friends in on the action, and book your stay while you're at it. There's no better way to experience the talented people and culture of New Roads than among the beautiful backdrop of False River!

Friday, April 12 | Winemaker Dinner with Food & Wine Pairings



Start your wine weekend with a Winemaker Dinner on Friday evening, where you'll be hosted at a private venue in Pointe Coupee Parish! Featured wine pairings will be offered with select menu items. You may visit our website for details on venues and chefs to choose from for the evening. Options to purchase wine from select wineries will be available that evening. Must be 21 to attend. In order to create a unique experience highlighting winemakers’ presentations and food pairings, a limited number of guests will be at each residence or restaurant. 

*Entrance for one to the wine event and Sparkling Wine Reception on Saturday is included in the $275 ticket price.

6:30-9:30 | Winemaker Dinner

Locations Vary

Registered guests will receive addresses to the assigned location the week of the event.

Saturday, April 13 | Wine Down on False River Grand Tasting


$60 - Opening Rate

$75 - Feb 1 - March 20

$90 - March 21 - Event Day

Saturday evening will feature a grand tasting of fine wines from Napa, California, as well as artwork, local cuisine, and live music. Guests can expect to explore Main Street while visiting boutiques, restaurants, and venues scattered among a quarter-mile stretch in downtown New Roads. Each location will feature artists and wineries from Napa Valley and each guest may receive a 2oz tasting of each wine offered. Options for ordering directly from vineyards will also be available. For attendees, a map will be provided with participating locations and information on participating artists, restaurants, and vineyards. Guests over 12 must purchase a ticket, 21 to consume alcoholic beverages.  Limited tickets available. Complimentary wine glass with each ticket. 

Saturday, April 13 | Sparkling Wine Experience


$100 per person until March 20th

Rates increase to $125 on March 21st


Kick off your Grand Tasting at 5:00PM with a private Sparkling Wine Experience, featuring winemakers Paula Kornell, Jenny Lynn, Sara Fowler, and Kim & Barry Wiss!

Toast your glasses and enjoy four sparkling wines:


*If you have already purchased a Grand Tasting ticket and would like to upgrade to the Sparkling Wine Experience, please contact us. If you purchased a Friday Winemakers Private Dinner ticket, admission to the Sparkling Wine Experience is included.

2024 Event Shirts

Purchase an event tee or tank! Our tees are made by Comfort Colors - 100% pre-shrunk cotton. Tanks are made by Bella-Canvas tri-blend racerback. Orders must be placed by midnight on April 1st. Shirts will be available at check-in of the Saturday Grand Tasting and will not be shipped.Wine Down on False River Prints

Printed posters and notecards, created from Nicole Cotten Callac's live painting at Wine Down on False River, make the perfect keepsake from our 2022 and 2023 event and the perfect Christmas gift for your wine loving friends and family! The originals are auctioned off in our live auctions, but if you can't have the original, the posters and notecards are a great second option! The poster measures 16"x20" and can be purchased for $100, or $125 framed. Signed and numbered posters are available for $150. Notecards are sold in packs of 5 for $25 and are 4" x 5.5".  Orders must be picked up at the New Roads Information Center, across from City Hall. Shipping is not available.

Wine Down on False River is hosted by Friends of Main St. and the Arts Council of Pointe Coupee. Proceeds will benefit a new program that allows business owners on Main St. to apply for grants of up to $10,000 for the purpose of improving the building's facade, minor structural improvements, or any qualifying project that enhances the aesthetics of Main St. These funds are then approved by the Friends of Main St. Board and Mayor of New Roads. In addition, the Arts Council of Pointe Coupee will receive 15% of net proceeds.www.winedownfr.comEvent shirts are pre-sale only and are available at checkout.

Venue Information

City of New Roads
211 West Main Street
New Roads, LA 70760

Organizer Information

Friends of Main Street

211 West Main Street
New Roads, LA 70760
+1 (225) 718-2528

More Events

Caryl Ewing
[email protected]