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Event Details

Wine Down on False River is a weekend filled with wine tastings from Napa Valley, local cuisine, art, and live music – all blended with New Roads' signature small-town charm. Mark your calendar for May 20 & 21, get your friends in on the action, and book your stay while you're at it. There's no better way to experience the talented people and culture of New Roads among the beautiful backdrop of False River!

Saturday, May 21 | Wine Down on False River


Get the chance of a one-on-one experience with one of six California wineries Saturday evening! There is only one VIP package per winery, so purchase it soon!

Your ticket for four includes the following:

  • 4 tickets
  • One-on-one experience and unlimited pours with selected winery from 5:00-6:00pm
  • 1 VIP parking spot
  • Access to the VIP tent during event from 6:00-9:00pm
  • VIP tent will include free-flowing wine and hors d'oeuvres  
  • Early access to viewing and bidding on silent auction items

(If you have previously purchased tickets for Friday or Saturday evening and would like to participate in the VIP experience, please contact us for a discount code that will reflect the value of 4 tickets and can be applied to your VIP package.)


Opening Rate - $50

April 1st - $60

May 9th - $75

Saturday evening will feature fine wines, artwork, local cuisine, crafted cocktails, and live music. Guests can expect to explore Main Street while visiting boutiques, restaurants, and venues scattered among a quarter mile stretch in downtown New Roads. Each location will feature artists and wineries from Napa Valley, and each guest may receive a 2oz tasting of each wine offered. Options for ordering or purchasing wines by the bottle and case, as well as wine clubs offers, will be available to all guests. For attendees, a map will be provided with participating locations and information on participating artists, restaurants, and wineries. Receive a punch card from each winery as you make the rounds and be entered in our raffle. Guests over 12 must purchase a ticket, 21 to consume alcoholic beverages.  Limited tickets available. Complimentary event glass and tote are included with each ticket. 

Friday, May 20 | Winemaker's Dinner with Food & Wine Pairings | $250*Start your wine weekend with a Winemaker’s Dinner on Friday evening, where you'll be hosted at Ma Mama’s Kitchen or one of three private homes on False River! All guests are invited to attend a sparkling wine reception, hosted by Pointe Coupee Historical Society, from 5:30-6:30 at Poydras Museum. Featured wine pairings will be offered with select menu items. You may visit our website for details on venues and chefs to chose from for the evening. Options to purchase wine from select wineries will be available that evening. Must be 21 to attend. The locations will sell out at the allotted amount specific to that venue. Only140 tickets are available for the Winemaker's Private Dinner.

*Entrance for one to the wine event on Saturday is included in the $250 ticket price.

5:30-6:30 | Sparkling Wine Reception

500 West Main St.

New Roads, LA

6:30-9:30 | Winemaker's Dinner

Locations Vary

Wine Down on False River is hosted by Friends of Main St. and the Arts Council of Pointe Coupee. Proceeds will benefit a new program that allows business owners on Main St. to apply for grants of up to $10,000 for the purpose of improving the building's facade, minor structural improvements, or any qualifying project that enhances the aesthetics of Main St. These funds are then approved by the Friends of Main St. Board and Mayor of New Roads. In addition, the Arts Council of Pointe Coupee will receive 15% of net proceeds.www.winedownfr.comEvent shirts are pre-sale only and are available at checkout.

Venue Information

City of New Roads
211 West Main Street
New Roads, LA 70760

Organizer Information

City of New Roads

211 West Main Street
New Roads, LA 70760
(225) 638-5360

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